Logo Portfolio

Logo comes from the Greek word ‘λογος’ pronounced low-goss and means “the word”. It is a symbol that captures in its simplicity your essence. It is not an illustrated metaphor but unspoken feeling that emanates from the contented breath of a satisfied customer. A logo in it's simplest state is a combination of a graphic treatment and a name. A well done logo has the ability to compress the purpose, personality, and uniqueness of a brand into an elegant, meaningful symbol. This symbol, if conceived well, can be unpacked by customers in ways that are hugely valuable to the company over many years. It's important to avoid trends in logos. Trends look fresh and cool for only a few years and then date your company and make you look antiquated.